The Mystic Miner Ski Resort opened in the fall of 2008. Formerly the Deer Mountain Ski Resort, the challenge was to inform the public of not only the name change but the upgrades and changes that had been made on the mountain. The television campaign coupled with a new, state-of-the-art web campaign brought the skiers in numbers never seen before on the mountain. Customers, both old and new, found the renovations bold and exciting.