Apple Springs is the first luxury, resort development in the Black Hills. The Apple Springs website, while it provides a number of interactive areas for the consumer on the front end (interactive development maps, lot information and calendars for property rental) the main areas of the site work behind the scenes. Back end development includes administrative areas for owner/builder communication, a database for perspective buyer information and tracking, rental and cleaning schedules, rental property updates and reservation calendars, cost per click tracking and stats among others. This site has served the client well in soliciting and securing leads and has been the main focus of their marketing efforts.