BRANDING &
STRATEGY
BRANDING & STRATEGY
BUILD BRANDS
THAT OWN
THE MARKET
In the competitive South Dakota marketplace, a forgettable brand is a liability. The HomeSlice Group’s branding and strategy team helps businesses throughout Rapid City, the Black Hills, and across the country to develop identities that command attention, build loyalty, and drive measurable growth.
WHAT WE DO
DISCOVERY
MARKET RESEARCH & POSITIONING
We dig into your competitive landscape across the Black Hills and regional markets to find the space where your brand can own the market, not just compete in one.
IDENTITY
Visual Brand Systems
Logos, color systems, typography, and brand guidelines built to perform across every touchpoint, from digital ads and social media to signage, broadcast, and event activations.
Voice
Messaging & Brand Voice
We develop the words that define you, taglines, brand stories, and messaging frameworks that resonate with Mountain West audiences and hold up across every campaign and channel.
Media
Integrated Media Planning
From Digital Marketing ad Public Relations to Traditional Media that ranges from national TV to local print, our strategists build integrated campaigns that put your brand in front of the right people at the right time, with data to prove it.
YOUR BRAND,
BUILT TO LAST
Great branding isn’t just a logo, it’s a complete system that speaks consistently across every touchpoint. Our design team builds visual identities that carry weight in the Black Hills and scale to national campaigns.
We’ve built brands for events, healthcare, hospitality, retail, and live music that stand out in South Dakota’s growing economy and resonate far beyond state lines.
CAMPAIGNS THAT
CONVERT
With six radio stations in the Rapid City market, a full podcast network, two local news organizations and deep digital media capabilities, we don’t just plan campaigns, we execute them on our own proprietary platforms and outside media and we measure every result.
A broadcast radio schedule generates an average lift of 29% in Google activity. Imagine what a fully integrated strategy across audio, digital, print and social can do for your brand.
