chancey williams
Chancey Williams
COUNTRY
MUSIC
SENSATION
industry: music
services: artist management,
social media, video, photo,
public relations, brand strategy
the situation
Chancey Williams has gone from competing on horseback to commanding the main stage, one of the few artists to both rodeo and perform at Cheyenne Frontier Days making country music’s next authentic cowboy. He was looking for a way to grow his audience without losing his small-town roots.
the solution
By combining artist management with intentional brand strategy, HomeSlice planned to grow Chancey’s audience while staying true to his genuine cowboy roots by through consistent social media direction, targeted media exposure, and high-quality media. Over years of partnership, HomeSlice has amplified his story in a way that feels real, not manufactured. Allowing him to reach new fans without losing the grit, lifestyle, and values that make him stand out in the first place.