DIGITAL
MARKETING
DIGITAL MARKETING
YOUR AUDIENCE
IS ONLINE.
WE’LL FIND THEM.
Rapid Digital Solutions, the specialized digital powerhouse of The HomeSlice Group, isn’t just another agency; we are your end-to-end partner in navigating the complex world of online advertising. Since 2005, we have evolved alongside the digital landscape, delivering high-performance strategies for local businesses and national brands alike.
We bridge the gap between creative storytelling and technical precision to ensure your brand doesn’t just get “clicks,” but drives meaningful conversions.
FACEBOOK & INSTAGRAM
Paid social campaigns targeting Rapid City and the Black Hills by demographics, interests, and behavior.
GOOGLE ADS & SEARCH
Search, display, and Performance Max campaigns capturing high-intent buyers across the Mountain West.
Programmatic Display
Data-driven banner and native ad placements across thousands of premium sites your audience visits daily.
Pre-Roll & OTT Video
Streaming TV and pre-roll video ads that reach cord-cutters who’ve left traditional broadcast behind.
Retargeting
Stay in front of warm audiences, people who’ve visited your site or engaged with your content, until they convert.
WHAT WE DO
STRATEGY
Campaign Strategy & Planning
Every campaign starts with a plan, not just a budget. We define your target audience, select the right channels, build creative briefs, and set measurable KPIs before a single dollar is spent.
CREATIVE
Ad Creative & Copywriting
Great targeting means nothing with weak creative. Our in-house team writes the copy, builds the graphics, and produces the video so your ads stop thumbs and drive clicks, not just impressions.
MANAGEMENT
Active Campaign Management
We monitor and optimize every campaign daily, adjusting bids, testing audiences, rotating creative, and cutting what isn’t working. Your budget is always working as hard as it can.
REPORTING
Transparent Monthly Reporting
No black box. Every month you get a plain-English report showing exactly what ran, what it cost, what it generated, and what we’re doing next. You’ll always know where your money went.
CAMPAIGNS THAT
MOVE THE
NEEDLE
We know the Western SD market and have worked with clients around the world. We know the Black Hills. We scale campaigns from hyper-local to regional when your growth demands it.
29%
AVG. GOOGLE LIFT
Businesses running HomeSlice broadcast radio alongside digital campaigns see an average 29% increase in Google search activity, proof that integrated media works harder than either channel alone.
48hr
Creative Turnaround
When a campaign needs fresh creative new offers, seasonal updates, A/B test variants, our in-house team turns it around in 48 hours so you never lose momentum.
100%
Transparent Reporting
Every dollar tracked. Every campaign reported. You see exactly what’s running, what it costs, and what it’s delivering every single month, in plain English.
SD+
Local Expertise, Regional Reach
We know the Rapid City market. We know the Black Hills. And with offices in Sturgis and Nashville, we scale campaigns from hyper-local to regional when your growth demands it.
EVERY CHANNEL.
ONE TEAM.
REACH THE RIGHT
PEOPLE IN THE
BLACK HILLS
Meta’s advertising platform gives us unprecedented targeting power, zip code, age, income, interests, behavior, and lookalike audiences built from your best customers. We use every lever available to find your buyers and drive them to action.
- Geo-targeted campaigns for Rapid City, Sturgis, Spearfish, and the full Black Hills market
- Feed ads, stories, reels, carousel, and lead generation form formats
- In-house creative team produces all graphics and video, no extra agency required
- A/B testing on audiences, creative, and offers to continuously drive down cost per result
CAPTURE BUYERS
WHEN THEY’RE
ALREADY LOOKING
Search ads are the highest-intent channel in digital advertising, your ad appears the moment someone searches for exactly what you sell. We build and manage Google Search, Display, and Performance Max campaigns optimized for conversions, not just clicks.
- Keyword research and competitive analysis specific to the Rapid City and Black Hills market
- Ad copy written by our in-house team, not auto-generated templates
- Landing page recommendations to make sure your clicks actually convert
- Google Display Network placements to stay visible across the open web
YOUR BANNER
EVERYWHERE
THEY GO
Programmatic advertising uses real-time bidding to place your display and native ads across thousands of premium websites, targeting your exact audience by behavior, geography, and purchase intent. It’s the most efficient way to build brand awareness at scale across the Mountain West.
- Access to premium inventory across news sites, sports, entertainment, and local content
- Audience targeting by in-market behavior, interest category, and first-party data matching
- Native ad formats that blend into editorial content for higher engagement rates
- Brand safety controls ensure your ads never appear next to unwanted content
REACH THE
CORD-CUTTERS
BROADCAST CAN’T
More Black Hills households are streaming than ever. OTT (over-the-top) and pre-roll video ads let you reach those viewers on Hulu, YouTube, connected TV, and streaming platforms, with the same targeting precision as digital and the visual impact of broadcast.
- :15 and :30 pre-roll ads on YouTube and premium video networks
- Connected TV placements on Hulu, Pluto, Tubi, and major streaming platforms
- In-house video production team to create your ad creative from concept to final cut
- Geo-fencing to serve video ads only to viewers in your exact service area
FOLLOW UP.
FOLLOW THROUGH.
CLOSE.
Most website visitors don’t convert on their first visit. Retargeting keeps your brand in front of warm audiences, people who’ve already shown interest, until they’re ready to act. It’s the most cost-efficient way to turn browsers into buyers.
- Pixel-based retargeting across Facebook, Instagram, Google Display, and programmatic
- Custom audiences by page visited, product viewed, time on site, and funnel stage
- Sequential retargeting, show a different message at each stage of the buyer journey
- Frequency caps to avoid ad fatigue while staying top-of-mind across the Black Hills
GREAT ADS START
WITH GREAT
CREATIVE
Most digital agencies outsource their creative, or worse, use AI-generated stock graphics that look exactly like every other ad in the feed. Our in-house creative team handles everything: ad graphics, copywriting, video production, and landing page design.
That means faster turnaround, tighter brand consistency, and creative that’s built specifically for the Mountain West audience, not recycled from a national template library.
