Longtime Rapid Digital Solutions Leader is Now Vice President of Digital Media
(Rapid City, SD) – MaryAnne Whittle, Senior Vice President of HomeSlice Media Group, announced this morning that Chris Hornick has been promoted to Vice President of Digital Media for the Black Hills-based conglomerate. “Chris isn’t just a leader at HomeSlice, he is an industry leader in the digital space,” Whittle commented. “He is innovative, thoughtful and has a keen sense of what is next. “
In the newly-created position, Hornick’s responsibilities will include oversight of Rapid Digital Solutions, the leading digital agency in the region, as well as the digital efforts for all of the HomeSlice family brands and the diversified portfolio of agency clients and artists. “Digital is the fastest growing arm of our business,” Hornick explained. “Every brand we manage, ours and those of our clients, is totally immersed in digital media. Literally every brand and business has to invest in digital at some level to succeed in the future. We have great people here and a commitment from our C-suite that we will grow this part of our business. We’ll find and retain the best talent and expand, particularly in video.”
“Sometimes an organization can really struggle to find the right person for a big position,” said company CEO Dean Kinney. “And then sometimes it is a no-brainer. This is the latter. Chris sort of started doing the job before we even knew it was a job. When we decided to get a more formal structure for how we operate, we didn’t have to spend much time on this one. He’s also a great friend and a terrific human being.”
Chris and his wife, Sara, live in Rapid City with their young children Lucy and Jesse. The Hornick’s are deeply involved in the community and helping to make the Black Hills an even better place to live.