pioneer bank & trust
Pioneer Bank & Trust
LOCAL
industry: banking, finance
services: full branding, audio & podcast production, video production & storytelling, photo, print, media buying out-of-home, digital marketing, design, web development
the situation
In 2009, Pioneer Bank & Trust faced the challenge of modernizing its brand for a digital-first audience while preserving its strong local identity and long-standing customer trust. They needed a partner to deliver cohesive design, media production, and digital marketing that could tell their story without losing what made them local.
the solution
HomeSlice stepped in as the full-service creative and strategic partner for Pioneer Bank & Trust, developing a modern, user-friendly website that aligned with the bank’s trusted reputation. Alongside a comprehensive marketing strategy, HomeSlice leveraged its media expertise to expand the bank’s reach while keeping its local identity front and center. This included launching The Local Podcast, designed to highlight local businesses and personalities, helping position Pioneer Bank & Trust as both a financial leader and a true community champion.
Our approach is rooted in the “I Am Local” philosophy. By integrating traditional trust with modern marketing technology, we’ve helped Pioneer Bank & Trust not only grow its asset base but also deepen its connection with the communities it serves. We don’t just market a bank; we celebrate a local way of life. To ensure this legacy remains vibrant in a digital-first world, we serve as their comprehensive agency of record, managing every touchpoint from high-level branding to the ears of their customers through “The Local Podcast.”
THE LOCAL
PODCAST
One of our most unique collaborations is the production of The Local Podcast. We handle the end-to-end production of this series, which serves as a vital resource for the region.
CONTENT STRATEGY: Developing episodes that range from succession planning for South Dakota ranches to breaking down the latest in AI-driven financial fraud.
PRODUCTION: Professional audio engineering, editing, and distribution.
ENGAGEMENT: Leveraging the expertise of Pioneer leaders like President & CEO Dylan Clarkson and Director of Ag Banking Clay Birkeland to build unparalleled authority and trust with the audience.
TRADITIONAL
& INTERNAL
We’ve worked to maintain the “pioneer spirit” while evolving the brand’s visual identity to feel clean, professional, and accessible. Our design team handles everything from physical branch collateral and signage to digital UI/UX elements, ensuring a cohesive look and feel across all platforms.
From high-production regional commercials to targeted social media campaigns, we use video storytelling to highlight the people behind the bank. Our digital strategy focuses on precision—utilizing SEO, SEM, and social advertising to reach local families and businesses at the exact moment they need financial guidance.
Banking is built on relationships. We support Pioneer’s internal culture through internal marketing initiatives that align team members with the brand promise. Simultaneously, we maintain a strong presence in the physical world through strategic print, radio, and billboard placements that reinforce Pioneer’s local dominance.