puffy's dispensary
Puffy's Dispensary
SOUTH DAKOTA
OWNED & GROWN
industry: retail, health products
services: graphic design, brand strategy, public relations, photo, video, & web development
the situation
Puffy’s Dispensary isn’t a large, multi-state operation, it’s a locally owned business rooted in the Black Hills, committed to supporting its community and partnering with local nonprofits. The challenge was shifting the perception of recreational cannabis and showcasing the passionate, hardworking team behind the brand.
the solution
From the very beginning, HomeSlice has been a strategic partner in that mission. Through thoughtful storytelling and targeted public relations, we helped elevate Puffy’s voice, build trust within the community, and connect them with a loyal and like-minded customer base. The result is a strong, authentic brand with a clear path to keep growing, from seed to bud.
Because Mountain West® Beer Fest is a HomeSlice original event, we have the creative freedom to shape it from the ground up. That means producing playful videos, bold campaigns, and unconventional marketing strategies we can experiment with in real time. It’s a unique opportunity to push creative boundaries, test new ideas, and have fun while discovering what truly resonates.
NAVIGATING
SOCIAL
MEDIA
Managing Puffy’s social media required a thoughtful and strategic approach, as HomeSlice carefully navigated Meta’s regulations around cannabis content, particularly restrictions on promoting or depicting the sale and distribution of marijuana products. Rather than focusing on the product itself, HomeSlice shifted to also highlight the people behind Puffy’s and special promotions. This approach ensured Puffy’s could grow its following and engagement while staying within platform guidelines and maintaining a positive, community-focused image.
PACKING
THE GOODS
HomeSlice crafted the packaging for High Hills, Puffy’s premium brand, with a design rooted in the identity of the Black Hills. Drawing inspiration from the region’s topography, the packaging visually reflects the natural landscape, reinforcing the idea that every product is locally grown and harvested. The result is a clean, elevated look that not only stands out on the shelf but also tells a story of place and authenticity. By tying the design directly to the land, HomeSlice helped High Hills establish a premium feel while staying true to its local roots.
ADDY WINNER
Puffy’s Dispensary won an Addy award for their High Hill’s packaging design. (2023)