the rapid city post
The Rapid City Post
STAY IN THE
KNOW. STAY IN
THE HILLS
industry: local news
services: the works
the situation
The Rapid City Post was built on a simple mission: deliver honest, timely, and impactful local news, completely free to the residents of the Black Hills. The question was, how do you make that sustainable and successful in today’s media landscape?
the solution
HomeSlice answered by leveraging its full in-house capabilities. Through strategic content planning, consistent digital distribution, and strong brand development, we created a platform that’s both accessible and engaging. By pairing smart social strategy, targeted advertising opportunities, and a weekly print edition, HomeSlice helped grow the Rapid City Post into a trusted, go-to source for local information, proving that quality, community-focused journalism can thrive when it’s backed by the right approach.
HomeSlice had a unique advantage from the start. With five established radio stations already covering local events, news, and community stories every day, there was a strong foundation of content and connections in place. Combined with HomeSlice’s deep involvement in local events, businesses, and organizations, this network made it easier than expected to gather stories, stay ahead of what matters, and consistently deliver relevant news.
RCP PRINT
EDITION
The Rapid City Post quickly grew in popularity online, leading to the launch of a printed newspaper released every Friday. Now distributed at local businesses across the Black Hills, the print edition extends the Post’s reach even further into the community. HomeSlice manages the entire process from start to finish, designing the paper each week, coordinating with the printer, and securing distribution to ensure it’s widely available. What started as a digital news platform has evolved into a trusted multi-channel publication, meeting readers wherever they are.
FROM THE
GROUND UP
HomeSlice developed the Rapid City Post’s branding with a clear goal in mind: create a look and feel that is both approachable and professional. From logo design to typography, every detail was crafted to reflect a reliable news source that still feels connected to the community it serves. The result is a brand that stands out as polished and dependable, while remaining relatable to everyday readers across the Black Hills.
WEBSITE
BUILD
To bring the Rapid City Post to life digitally, HomeSlice designed and developed a website built for both accessibility and scale. The platform delivers a wide range of free content including local news, events, politics, and obituaries from across the Black Hills, all organized in a clean, user-friendly experience. Behind the scenes, HomeSlice implemented the backend infrastructure needed to support long-term growth, including a seamless subscription plugin and secure sign-in system for readers who want a more personalized experience. By combining thoughtful front-end design with reliable backend functionality, HomeSlice created a website that not only informs the community but is built to evolve with it.
