rapid city police department

Rapid City Police Department

ABOVE AND

BEYOND THE CALL

industry: law enforcement

services: audio, video production, media buying, digital marketing, design

the situation

The Rapid City Police Department faced growing challenges in recruiting qualified officers due to a competitive job market, shifting perceptions of law enforcement, and strict hiring standards. Traditional recruitment methods like job boards were no longer producing enough quality applicants. They needed a strategy that could reach both active and passive job seekers and humanize the role.

the solution

HomeSlice Group developed and executed a comprehensive digital recruitment campaign designed to meet candidates online and guide them through a compelling journey from awareness to application

MULTI-TOUCHPOINT ENGAGEMENT

We served prospective candidates a sequence of ads, including video, display, and retargeting, to reinforce messaging and keep the opportunity top-of-mind. At the core of the campaign was a series of original, high-impact videos designed to stop the scroll and capture attention immediately. These weren’t traditional recruitment ads, they were cinematic, story-driven pieces that showcased the human side of policing in Rapid City.

TARGETED DIGITAL ADVERTISING

Highly targeted campaigns across social media and digital platforms focused on individuals within key demographic and geographic profiles. Messaging was tailored to resonate with both entry-level candidates and those considering a career change.

DEDICATED LANDING EXPERIENCE

Traffic was directed to a streamlined, mobile-friendly landing page designed to simplify the application process and clearly communicate next steps, benefits, and expectations.