Consider the importance of branding. Are you more likely to buy or invest in a company that you recognize?

A study by Onbuy.com has revealed that 71% of consumers said it was very important or somewhat important that they recognize a brand before making a purchase. This doesn’t just go for investors either. According to Reuters, 82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions. 

But what if you need to change your name? Although businesses should not shy away from a necessary name change, this study shows that 26% percent of survey respondents stated that they were less likely to buy from a brand that has recently changed their name. 

Consumers care about a brand’s name. Making it very important that your brand starts fresh, and stays relevant. At HomeSlice, we know that many tools and techniques are required to get your brand name seen and recognized. Our team has decades of experience making sure your branding is done right and effectively, the first time. 

Visit https://thefsforum.co.uk/wp-content/uploads/2017/09/PR-Brand-name-loyalty.pdf for the full study and more statistics regarding brand recognition.