Mark Houston Named Director of Programming for HomeSlice Audio

Veteran KAT Country PD will lead programming on all six HomeSlice radio stations

Mark Houston(Rapid City, SD) –   As one of his first moves as Vice President of HomeSlice Audio, Brad “Murdoc” Jurgensen announced this afternoon that he has named longtime KAT Country Program Director Mark Houston as Director of Programming for HomeSlice Audio.  In the newly created position the Program Directors, Music Directors and consultants for each HomeSlice radio station will report to Houston.  

“One of the things we have learned over the last three years is that we can’t manage this business the same with 100 employees as we did back when we had ten,” said Jurgensen.  “Similarly, what made these radio stations great for generations, isn’t necessarily the same playbook for the next. So this is a big, meaningful important job. Mark is going to execute on our plan for radio in the 20’s.  We have a nice talent pool here, top-notch program directors and some exciting new things on the way. These are six distinct formats, but we also have some common vision for how radio needs to sound and engage its audience if it is to retain its status as a major medium in the coming decade and beyond.”

Mark Houston has been a fixture on Rapid City’s number one country radio station, KAT Country 98.7 from its inception in 1993.  He started his career at KPOK radio in a small North Dakota town when he was only 15. Houston has led programming on KAT for more than two decades.  

About HomeSlice:

The HomeSlice Group is a media and entertainment conglomerate of small businesses, based primarily in the Black Hills. These include HomeSlice Media, HomeSlice Artist Management, HomeSlice Creative, Rapid Digital Solutions, and The Loud American Roadhouse, among others. The firm owns and operates six radio stations in the Rapid City area, as well as a full service ad agency and the premier digital marketing agency in the region, Rapid Digital Solutions. HomeSlice was formed in Sturgis, SD in 1994 with its roots in the concert business and now produces or provides talent for more than 500 live events per year. The HomeSlice family of companies employs about 100 full and part-time people year round, and nearly 250 people at peak summer season.

Brad “Murdoc” Jurgensen promoted to Vice President of HomeSlice Audio

The Longtime HomeSlice executive will continue in his role as Director of Sales, company-wide

(Rapid City, SD) – HomeSlice Corporation announced this morning that it is reorganizing the structure of its subsidiary, HomeSlice Media Group, LLC. The Broadcast division of the company will be renamed, “HomeSlice Audio,” according to HomeSlice Media Senior Vice President, MaryAnne Whittle. Other divisions include its digital media business, Rapid Digital Solutions, HomeSlice Agency and HomeSlice Concerts & Live Events.

Veteran HomeSlice executive Brad “Murdoc” Jurgensen has been named Vice President of HomeSlice Audio, effective immediately. In this role, Jurgensen will oversee all audio platforms for the business including its six (6) radio stations. The newly-formed division will also create podcasts and manage the podcast content of others, develop streaming products as well as provide audio/video services to both the Agency and Rapid Digital Solutions, among other initiatives.

“It’s an exciting time to be in the audio space,” commented Jurgensen. “Not only do 92% of Americans listen to broadcast radio each week, the audio pie is actually getting larger too. People aren’t simply deciding between, say, listening to a Podcast or Spotify or KAT Country, they are spending more time with audio, overall, and connecting and relating to all of them. “

Dean Kinney, HomeSlice CEO, said Jurgensen is the right person at the right time, “Murdoc and I see the business today, and the future of the business, very similarly. We both know that all media is changing rapidly and the successful companies won’t just adapt, they will be pioneers in the evolution.” Kinney was quick to add that Jurgensen will not be without help, “Doc has been very successful overseeing our revenue streams and will remain in that role, too, so on the programming side, we have some exciting things we are working on that will allow us to build out the right management team for HomeSlice Audio. We’ll have more to say about that soon.”

Indeed, Whittle reiterated, several additional announcements are expected from the company in the coming weeks. “We have a solid plan and look forward to rolling it out. But I decided to put first things first; we have great confidence in Murdoc to be our creative visionary for HomeSlice Audio and didn’t want to waste a moment getting on with that part of our strategy,” she concluded.

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About HomeSlice:

The HomeSlice Group is a media and entertainment conglomerate of small businesses, based primarily in the Black Hills. These include HomeSlice Media, HomeSlice Artist Management, HomeSlice Creative, Rapid Digital Solutions, and The Loud American Roadhouse, among others. The firm owns and operates six radio stations in the Rapid City area, as well as a full service ad agency and the premier digital marketing agency in the region, Rapid Digital Solutions. HomeSlice was formed in Sturgis, SD in 1994 with its roots in the concert business and now produces or provides talent for more than 500 live events per year. The HomeSlice family of companies employs about 100 full and part-time people year round, and nearly 250 people at peak summer season.

Going Up: Rapid Digital Solutions Invited to Google Elevator

chris hornick(Dallas, TX) – Rapid Digital Solutions, subsidiary of HomeSlice Media, has been invited to participate in Google Elevator, a premier business acceleration training session that is available only to a select group of badged Google Partner agencies.

Rapid Digital solutions is excited to announce that our Director of Digital Media, Chris Hornick, is one of only 30 people nationwide to participate in September’s Elevator session, with only six sessions being held this year. While in Dallas, Hornick will have the opportunity to hear from Google’s business experts and receive training on strategic planning and sales, followed by months of individualized one-on-one business coaching.

“Staying on top of digital trends can be difficult; having a partnership with Google helps give us a clear vision on how we can best serve our customers. Advanced digital classes based on strategy and not the day-to-day technical aspects are rare to find, so being invited into the program is really exciting,” said Hornick.

HomeSlice Vice President of Broadcast, MaryAnne Whittle, added, “We are excited for what this exclusive training means for Rapid Digital Solutions, and especially what it will mean for our clients. We are constantly striving to stay on the cutting edge of the ever-changing media landscape. This training will help further our goals as a company and the individual goals of our clients, so that we can continue serving them to the absolute best of our ability.”